{"id":82,"date":"2025-11-26T17:03:33","date_gmt":"2025-11-26T14:03:33","guid":{"rendered":"https:\/\/ultimateriskinsight.co.ke\/?page_id=82"},"modified":"2025-11-26T17:03:33","modified_gmt":"2025-11-26T14:03:33","slug":"customer-care-and-public-relations","status":"publish","type":"page","link":"https:\/\/ultimateriskinsight.co.ke\/?page_id=82","title":{"rendered":"Customer Care And Public Relations"},"content":{"rendered":"\n

Customer Care and Public Relations Training Course<\/strong>. Designed for professionals aiming to excel, this course provides the tools and techniques needed to transform customer interactions and build a good public image.<\/p>\n\n\n\n


Course Content<\/strong><\/p>\n\n\n\n

    \n
  1. Introduction to Public Relations and Customer Service: <\/strong>Understanding Public Relations. The Environment of Public Relations. Scope and Nature of Public Relations. Key Elements and Benefits of Public Relations. Cultivating a Customer-Centric Mindset. The Importance of Customer Service<\/li>\n\n\n\n
  2. Tools for Public Relations and Customer Service: Communication Skills: <\/strong>Essential Tools for Public Relations. Differences and Overlaps in PR, Advertising, and Publicity. Developing Strong Communication Skills. Non-verbal and Verbal Communication Techniques. Projecting a Professional Image<\/li>\n\n\n\n
  3. Public Relations Process and Customer Analysis: Knowing Your Customer: <\/strong>The Public Relations Process. Analyzing External, Macro, and Internal Environments. Understanding Customer Expectations. Assertive Working Styles and Service Levels<\/li>\n\n\n\n
  4. Public Relations and Communication: Calming Upset Customers: <\/strong>Strategic Planning in Public Relations. Identifying and Avoiding Causes of Customer Upsets. Techniques for Calming Upset Customers. Problem-Solving for Customer Issues<\/li>\n\n\n\n
  5. Corporate Public Relations and Telephone Customer Service. <\/strong>Principles of Corporate Public Relations. Structure and Media Relations in Corporations. Mastering Telephone Customer Service Skills. Active Listening and Professional Greeting Techniques<\/li>\n\n\n\n
  6. Production of Public Relations Materials and Internet Customer Skills: <\/strong>Crafting Effective PR Communications and Materials. Internal and External Communication Strategies. Benefits and Limitations of Printed Materials. Skills for Internet Customer Service and E-mail Communication Guidelines<\/li>\n\n\n\n
  7. Media Relations and Time Management Strategies: <\/strong>Understanding Media Classifications and Relations. Techniques for Opinion Writing and Monitoring Media Responses. Crisis Management and Time Analysis Techniques. Strategies for Stress Management<\/li>\n<\/ol>\n\n\n\n

    Course Objectives<\/strong><\/p>\n\n\n\n

      \n
    1. Demonstrate comprehensive knowledge of strategic public relations and customer care.<\/li>\n\n\n\n
    2. Understand and articulate the role of PR in customer care and organizational development.<\/li>\n\n\n\n
    3. Recognize the impact of digital technology on media and develop effective customer care management systems.<\/li>\n\n\n\n
    4. Link excellent customer service with business practices and policies.<\/li>\n\n\n\n
    5. Resolve conflicts and confrontations using effective communication techniques.<\/li>\n\n\n\n
    6. Develop essential practices focused on customer care service management.<\/li>\n\n\n\n
    7. Understand how public relations contribute to organizational growth and competitive advantage.<\/li>\n<\/ol>\n\n\n\n

      Course Duration<\/strong><\/p>\n\n\n\n

      5 days<\/p>\n","protected":false},"excerpt":{"rendered":"

      Customer Care and Public Relations Training Course. Designed for professionals aiming to excel, this course provides the tools and techniques needed to transform customer interactions and build a good public image. Course Content Course Objectives Course Duration 5 days<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-82","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ultimateriskinsight.co.ke\/index.php?rest_route=\/wp\/v2\/pages\/82","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ultimateriskinsight.co.ke\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ultimateriskinsight.co.ke\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ultimateriskinsight.co.ke\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ultimateriskinsight.co.ke\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=82"}],"version-history":[{"count":1,"href":"https:\/\/ultimateriskinsight.co.ke\/index.php?rest_route=\/wp\/v2\/pages\/82\/revisions"}],"predecessor-version":[{"id":83,"href":"https:\/\/ultimateriskinsight.co.ke\/index.php?rest_route=\/wp\/v2\/pages\/82\/revisions\/83"}],"wp:attachment":[{"href":"https:\/\/ultimateriskinsight.co.ke\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=82"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}